STRATEGIC MARKETING MANAGEMENT Essay Example | Topics and Well Written Essays - 5000 words

STRATEGIC MARKETING MANAGEMENT - Essay Example ........................................................................................... 3.0 Marketing plan......................................................................................................... 3.1 Marketing objectives.................................................................................... 3.2 Situational analysis....................................................................................... 4.0 The marketing strategy............................................................................................. 4.1 Psychographic research necessity................................................................. 4.2 Personalised service production – direct marketing...................................... 4.3 Enhanced promotional development............................................................. 4.4 Strategic alliances and partnerships............................................................... 4.5 Control systems.................. ............................................................................ 5.0 Recommendations..................................................................................................... 6.0 Conclusion.................................................................................................................. ... So much of what drive marketing strategy is driven by consumer attitudes and values associated with their own lifestyles and the museum brand, requiring the National Air and Space Museum to invest more in consumer research to gain valuable market information to develop integrated communications strategies that are relevant and attention-grabbing to consumers. This plan recommends a redesign and construction of a new and more modernised servicescape, the development of strategic alliances and sponsorships, procurement of new interactive technologies, a well-developed promotional campaign, and a new staffing model to improve customer interactivity and create an authentic customer experience. This plan will build a better brand reputation for the museum and change perceptions in disparate consumer markets about the nature of the 21st Century Smithsonian museum. The Smithsonian – National Air and Space Museum 1.0 Introduction Museum marketing is a dynamic and complicated task as m ost museums cater to mass market consumers with very disparate socio-economic backgrounds, educational level, resource availability, and lifestyles. Hence, it becomes difficult to create targeted advertising and other relevant promotional materials that will create interest and excitement for consumer segments. In the United States, the National Air and Space Museum, a part of the Smithsonian Institute, offers a variety of historical exhibits related to air and space travel which are relevant and stimulating for a variety wide variety of consumers. The National Air and Space Museum collects, displays and interprets objects related to the history of air and

Why computer talents become computer hackers Article

Why computer talents become computer hackers - Article Example In addition, the lack of moral values plays a role in encouraging them to engage in destructive activities. Young people are rebellious in nature. For those with computer talents, hacking provides an effective channel for demonstrating their rebellion. However, an individual’s judgment determines if they will engage in hacking. Many students who have an inclination to use their computer skills for illegal activities tend to attack school systems. The failure of high schools and colleges to punish these activities appropriately misses a significant opportunity to correct this behavior (Xu, Hu & Zhang 69). As a result, the young men and women perceive themselves to be invisible. In conclusion, it is possible to prevent young people having computer skills from engaging in hacking. They are driven to the activity out of curiosity (Xu, Hu & Zhang 69). A few young hackers engage in the activity for material or financial gain. Consequently, any effort to combat the rise of hacking in the modern society must involve effective measures to channel the curiosity among young people into a productive

Alchol and beverages Essay Example | Topics and Well Written Essays - 500 words

Alchol and beverages - Essay Example As far as it is within the limit, it is permitted. MADD is on the side of moderate alcohol consumption and does not insist on a ‘no’ to alcohol according to their philosophy. The organization bases its philosophy on statistical data in Traffic Safety Annual Assessment of alcohol impaired driving fatalities. Based on the fatality rates, it is clear that the philosophy of the organization as revealed in its mission statement is valid and inevitable. The organization highlights on the innocent victims of the crime, especially school children and attempts to support them. For instance, a statistical data highlighted to support their philosophy is â€Å"In 2007, an estimated 12,998 people died in alcohol-impaired traffic crashes†¦Three in every 10 Americans will be involved in an alcohol-related crash in their lives† as put on their web site. I cannot neglect the fact that the organization’s philosophy on drunk driving has made me rethink my business philosophy. As an individual I sympathise with their philosophy and agree that things are to be put in their place when it comes to drunk driving. However, as a professional, I have a challenge to find a balance between doing justice to my business ethics and playing responsible to the

World trade and money Essay Example | Topics and Well Written Essays - 3250 words

World trade and money - Essay Example National governments can often vary the levels of protection to reflect perceived national interests, and as a reflection of which countries they prefer to trade with. Protectionism is the restriction of trade through various means and measures. Protectionist measures such as import quotas tariff restrictions, and complete bans of imports of certain products or products from certain countries have been around for a long time. There can be less formal protectionist measures such as insisting that imported products have to meet certain quality or safety standards, and in the past some countries insisted that imports were only allowed through certain ports or airports that only limited storage capacity.1 Such measures have tended to be adopted by national governments to protect their own domestic producers and businesses from foreign competition. Tariffs and import quotas have been justified by arguments about protecting jobs, vital or sensitive sections of the economy, and of course bu siness profits. The criteria or justifications for adopting protectionist measures and policies will vary from country to country, sometimes those justifications can contradict each other leading to differing levels of protectionism for differing sectors of differing economies.2 Protectionist measures can be overtly restrictive such as the imposition of tariffs, custom, and excise duty charges, import quota levels or outright bans on the importing of specific products. The imposing of overt protectionist measures can have various responses.3 Protectionism can lead to trade wars between rival countries or increasingly between rival trading blocs. The adoption of protectionist measures can lead to trade discussions between those countries and trading blocs. Trade discussions can either involves direct talks or talks through trade organisations such

Incapacitation Term Paper Example | Topics and Well Written Essays - 500 words

Incapacitation - Term Paper Example In the cases that the criminal is not conditioned, by remaining in prison they remain unable to commit further crimes. Collective incapacitation is the implementation of crime-control effects of the present criminal justice system due to incapacitation. Collective incapacitation attempts to prevent crime by increasing the rate and length of time that a broad range of offenders spend in prison. This is done without taking into consideration possible future offenses. Selective incapacitation is an altered form of incapacitation that justifies the practice of giving more dangerous and indefatigable offenders long prison sentences, some of which can be indefinite or extend over numerous life terms. Selective incapacitation focuses more on criminals who are more likely to repeat their offenses in the future or else engage in more dangerous activity upon being released from their initial prison sentence (Auerhahn, 2003). Selective incapacitation is sometimes used on people who are less likely to commit further offenses, ensuring that their one sentence is going to be enough to rehabilitate them. Though collective and selective incapacitation both deal with the implementation of prison time to enable criminal offenders to avoid future offenses, there are differences between the two concepts. The greatest difference between collective and selective incapacitation is the purpose. Collective incapacitation is used for criminal defenders as a whole, though focuses especially on offenders that are not believed to commit further offenses in the future. Selective incapacitation is more picky, focusing on criminals that are at risk for being repeat offenders, or criminals that have no chance at repeating their mistakes after being imprisoned. The effect of incapacitation varies from criminal to criminal (Hawkins & Zimring, 1997). The majority of criminals that

A Quick Look at Castiglione and Cellini Life Essay Example for Free

A Quick Look at Castiglione and Cellini Life Essay Lawrence in his book Culture and Values A Survey of the Humanities, stated that Early sixteenth-century Renaissance culture was a study in contrasts. The period not only marked a time when some of the most refined artistic accomplishments were achieved, it was also a period of great social upheaval(332). In fact, there were many outstanding artists at that time, among them were Castiglione known for their philosophy of life and Cellini the first artist who really lived his own life. Castiglione was a well-rounded man with chivalry spirit as the author described He was a versatile man a person of profound leaning, equipped with physical and martial skills, and possessed of a noble and refined demeanor(332). The fact that he well-educated and aristocratic, he worked at the Urbino court from 1504 to 1506 and decided to write The Courtier that took him dozen years. According to the book he wrote, a true gentlemen should have brain and have adequate knowledge about history but the most important thing is do not rely in Christian. He also mentioned in his book about how to refined courtesy because when we redefined courtesy, we can clean the court. A cleaned court leads to a clean country. In addition, a well-rounded person according to Castiglione should do all thing sprezzatura means behavior in which every action is do not with effort and though about it. The influence of his book mainly impacted to the upper classes that taught what gentlemen should be. He imagined a courtiers world is a world very wealthy and aristocratic. Cellini was a talented Florentine goldsmith and sculptor whose life, frankly chronicled, was a seemingly never-ending panorama of violence, intrigue, quarrel, sexual excess, egotism, and political machination(333). He lived a period of religious, political, social and military. He was the first artist ever frankly tell about his personal life at this period. In contrast with Castiglione who wrote The Courtier, Cellinis life was very normal, he did whatever he want, he dared to love and do not care how public criticized him. In short, Cellini did not consider the most talented sculptors and nobody can deny his skill as a craftsman. An airy look of Castiglione and Cellini show us the contrast in humans way of life. In one hand, Castiglione was seemed to be perfect but in my point of view, his imaginary world was hard to be reach. In the other hand, I like Cellini who was a normal guy with his own talent. Life is short and maybe he knew it and he dated to do unusual thing despite of public opinion. Work cited:Lawrence Cunningham and John Reich, Culture and Values A Survey of the Humanities, Thomson Wadsworth, 2005.

The First World War Essay Example for Free

The First World War Essay This article will discuss the First World War how it happened and its impact on the United States, both at home as well as on their foreign policy. According to the book American history by Henretta, the Second World War took place in 1939 and involved European powers this war lasted 6 years, this article addresses how the United States got into the war and the impact it had on them both at home as well as on their foreign policy It talks about the economic prosperity of the 1920 with America achieving this through business both to the Europe allies and Europe itself, new inventions, manufacture of goods and creation of employment. The great depression in 1930 is discussed here with the causes and why it was so severe. (Henretta 2007) The First World War James Henretta In his book American history notes that the First World War took place in 1914 and there were a number of reasons for these. The European countries had scrambled for many colonies from Africa and hence creating many conflicts all around the world and this led to the major European powers lack of friendship towards each other thereby forming allies in readiness for war. (Henretta 2007) According to the book American history by Henretta One major reason of the World War 1 was the assassination of the imminent heir at the time of the Austrian throne that was known as Franz Ferdinand. The archduke Franz Ferdinand was assassinated in Sarajevo by a Serbian nationalist. James Henretta In his book American history There was formation of alliances which were power alliances in order to establish a position incase the war broke out this was done in order to ensure that the alliances supported each other and hence major disputes led to major conflicts. (Henretta 2007) Many Europeans lived in empires and were thirsty for independence since there countries were part of empires hence the conflicts which eventually led to war as they hated the way they were being ruled and the conflicts also involved other nations. Nationalism was a major factor in this war as nations wished to show their power to the rest of the world and there was no better way of showing this that getting into war and winning. (Henretta 2007) James Henretta In his book American history, there was a European region called Balkans which was claimed by Austria and Russia who were eager to demonstrate their force over control of this region and this led to the war. Impact of the War on the United States of America According to the book American history by Henretta The United States practiced neutrality in this war and by doing this they benefited economically as it did business with the allies in the way as well as Europe. The Americans sold more of their manufactured goods as well as their agricultural goods. Also advancing loans to those that required it with an interest. The United States became at this time a major creditor nation. How the Unites States Got Into the War The united got into this war in 1917. This was because Germany was a land power and Britain was a naval power and hence it used this power to isolate other nations including German ships going to America. This was a blockade which was prevention of entrance and exit of commerce as well as traffic. (Henretta 2007) James Henretta In his book American history states that they blockaded the whole continent. The Germans warned Americans against using British ships or else they would sink them. They also attempted to break the blockade and this caused a submarine war which let to the sinking of ships which had passengers who were citizens of the United States. The united states were not pleased with this and sharply critisizegermany and that is how they got involved in the first world war. (Henretta 2007) Impact on the U. S Foreign Policy According to the book American history by Henretta The United States gained an internationalist foreign policy. By its intervention in major international conflicts and also extending to the European, economic assistance for the post war reconstruction. They never looked at themselves as an individual but they realizes that whatever is happening in other nations could have an impact on them and they could also involve themselves with what is happening in other nations as their concern. They sought to become a great power more than any other nation. (Henretta 2007) Causes of the Second World War According to the book American history by Henretta This war took place between 1939 and ended in 1945. One of the causes this war was the desire for revenge as well as resentment left in the First World War. The great powers that had taken part in this war has all millions of casualties particularly Germany being viewed as the sole responsible for the war. America, France and Britain had signed a treaty known as Versailles treaty since they all held Germany responsible for the war and this had left Germany humiliated and also suffering economically. (Henretta 2007) James Henretta In his book American history, states that, the United States wanted to remain isolated from the war where as other nations wanted it to participate in it. They wished to benefit economically from the war instead other than participate in it. The international community was not able to enforce the Versailles treaty’s demands notably the reduction of Germany military to 100,000 and without tanks and air force. (Henretta 2007) According to the book American history by Henretta, the Germans also lost industrial territory prompting them to lose financially. Throughout the world there was an eruption of emotions to the devastation caused by the First World War so there was bitterness and wish for revenge. Adolph Hitler wished to prove to other European nations that Germany was more superior to them and also he wanted to acquire territories which at one time belonged to Germany and this prompted him to get into the war. (Henretta 2007) Why and How the U. S Got Into the Second World War According to the book American history by Henretta, they got into this war in 1940 after their government broke the Japanese war- time code known as the â€Å" purple† where they gained the ability to read and understand all the Japanese messages sent all over the world. James Henretta In his book American history states that, Japan, Germany and Italy signed a tripartite treaty that either of them had to respond should any of them be attacked and they should respond with declaring war on any nation that attacked either of them. The president of the United States at the time Roosevelt got into the way of Japan in 1940 after asking his commander-in- chief to establish a patrol of the pacific by stretching a wall of the American naval across the pacific and to make it impossible for Japan to reach any of their goods supply sources. (Henretta 2007) James Henretta In his book American history states that, by doing this he had miscalculated the ability of the japans and due to he pressure by America the Japanese attacked the Pearl Harbor which was an American territory hence prompting America to get into war. Impact on the United States At Home This war accelerated the American life transformation in the form of various programs. The war industries had demand for workers and this created a good opportunity for millions of Americans. (Henretta 2007) According to the book American history by Henretta, due to the large number of men who has d been drafted into the second world war there was creation of jobs for the American woman and hence transforming the domestic life. The women performed the jobs abandoned by the men when they went into war. James Henretta In his book American history, states that, previously in America, jobs reserved for men for wages could not be performed by women. Due to economic demand there was recognition of women of what is appropriate for them in the American economy. The war brought about innovations and technology. There was a massive growth of the airline industry with aerial war on a global scale. America recognized itself as the most powerful nation in the world and to think of them as part of the world. It also put America’s presidency in the public life of Americans and to lead in issues f diplomacy, peace and war. (Henretta 2007) Reasons for the Economic Prosperity in The 1920s According to the book American history by Henretta This prosperity was accelerated by the World War 1. America isolated itself in the war and opted to do business. They sold goods to the countries that were not able to buy goods from Europe as well as Europe itself. This ensured that America benefited throughout the war. (Henretta 2007) According to the book American history by Henretta, America also lent money to be paid with interest to their European allies. By the end of the war there had been an increase in the production of goods such as coal, petrol together with an advance in technology. America by isolation itself for the problems of Europe concentrated on personal growth in wealth by doing business with an aim to make the most profit. (Henretta 2007) Technology an inventions led to employment of the unemployed hence ensuring workers in industries has a steady income. This led to a steady output. The stocks and shares were also active leading to the expansion of businesses alongside positive economic independence of the American women and also low unemployment led to economic prosperity. (Henretta 2007) Causes of the Great Depression Conditions of Drought This had occurred in Mississippi valley in the United States in 1930, affecting people thus making them not able to pay taxes which are essential in running a nation. They were not even able to settle other of their debts and this led them to sell their farms at a loss. Stock Market Crash In 1929, there was a stock market crash because stock holders had lost a total of 40 billion dollars in only two months after this crash. It was not easy for America to regain even by the end of 1930 leading to the great depression. (Henretta 2007) Bank Failures In the year 1930 there was a failure of 9000 banks in America this happened at a time when cash deposits were not insured hence this led to loss of savings prompting other banks failure to extend loans due to fear of failing like their counterparts. This led to less expenditure and consequently the great depression. (Henretta 2007) Reduced Purchasing Power Peoples purchasing power was reduced leading to a reduction in manufacture of goods and also a reduction in workforce by loss of jobs. (Henretta 2007) Unemployment There was a rise in unemployment up to 25% and there was less spending and the American people were not able to pay for goods they had initially taken on installments and this led to the great depression as there continued to e less and less spending to alleviate the situation of the economy. (Henretta 2007) Conclusion According to the book American history by Henretta, the First World War took place in the 1914 in Europe and the United States wished to be a neutral party in the war in order to benefit economically through business. They sold manufactured goods to Europe and other nations in the war. In 1929 during the 2nd world war the united states prospered economically due to new inventions, technology and also manufacture goods , business as well as creating of jobs due to demand of their manufactured goods. (Henretta 2007) The great depression happened in 1930 and was caused by bank failure, unemployment, and stock market crash and also reduced purchase power of the people also leading to low manufacture of goods and consequently unemployment. (Henretta 2007) References:- James Henretta (2007), America’s History, Bedford/ St Martin’s Publishers. New York